Format
AI Concept
Role
Creative Concept
Animation
Editing
SFX
Year
2023
In collaboration with BMW, the task was to design an concept for a Brand Experience exclusively using AI. The creative process was a partnership between myself and the machines: AI-generated ideas were analyzed, refined, and reintroduced into the system. The resulting visual worlds formed the core inspiration for a BMW Customer Experience in a Showroom concept.
In collaboration with BMW, the task was to design an concept for a Brand Experience exclusively using AI. The creative process was a partnership between myself and the machines: AI-generated ideas were analyzed, refined, and reintroduced into the system. The resulting visual worlds formed the core inspiration for a BMW Customer Experience in a Showroom concept.
In collaboration with BMW, the task was to design an concept for a Brand Experience exclusively using AI. The creative process was a partnership between myself and the machines: AI-generated ideas were analyzed, refined, and reintroduced into the system. The resulting visual worlds formed the core inspiration for a BMW Customer Experience in a Showroom concept.
The BMW brand experience was envisioned as an exploratory labyrinth, guiding customers step by step to discover and connect with the essence of BMW.
The BMW brand experience was envisioned as an exploratory labyrinth, guiding customers step by step to discover and connect with the essence of BMW.
